American singer-businesswoman Rihanna chose a design from No.10 – Em Hoa (NGUYEN CONG TRI collection) to appear in Manolo Blahnik’s collaboration photoshoot for the So Stoned campaign, a collection of bejewelled sandals.
She made a statement in an oversized white shirt dress, demonstrating on the back the intricate floral embroidered details that reflect the House’s signature handmade embellishment technique.